Received 38 million yuan of A+ round investment, Le Shake Technology uses the doll machine to make t
36氪 was informed that the offline public number promotion company Le
Shake Technology has completed a 38 million yuan A+ round of financing,
the investor is Guangfa Shunde.
As we all know, online traffic is
now expensive, and everyone's eyes are beginning to focus on the
offline. In addition to the traditional subway and elevator
advertisements, there are already some new advertising modes under the
line, such as getting customers through commercial Wi-Fi, representing
the company with Maididi; for example, the photo printers that are
common outside the food and beverage outlets are dedicated to the public
number. Performance ads. Le Shake Technology chose to use the doll
machine for traffic distribution.
The reason why the founder Chen
Haohao thinks that there are two main reasons: First, the amount of
memory in the doll machine is 2 million, and the stock of all
coin-operated equipment including it is about 20 million. These machines
cannot be used. Mobile payment, the pain points of consumers and
businesses need to be solved; second, the doll machine is mostly in
shopping malls, KTV and other places, the user group is 16 to 35 years
old women, the advertising is more accurate.
From the perspective
of the advertising audience, it can be seen that the music shake is
more accurate than the WI-FI, and from the business model of the shake,
they do not produce their own machines like the photo printers on the
market, but with the machine manufacturers. Cooperation, only the
hardware box is provided, so the business model is lighter.
they look at the business model of music shake. They provide hardware
boxes and SaaS systems to the machines for free. The manufacturers
install the boxes and ship them to the merchants. According to
statistics, the mobile phone payment can increase the income of 28%.
When the user wants to catch the doll, first use WeChat to scan the
code. At this time, there are two modes to choose from. The first one is
recharge, and the user can spend 1 yuan to catch the doll after
recharging; the second is free to use, the user chooses this mode. After
that, pay attention to an advertiser's WeChat public number, you can
grab the doll for free, usually the user will see the public number of
three or four advertisers.
In this way, Le Shake (currently
installed 30,000 machines), each machine distributes advertisements 10
times a day on average, and the entire platform can increase the number
of the public number by about 300,000 per day, with an average of 70,000
per number. The average retention rate for the week is 65%. Usually,
the cost of using the wide-point pass is close to $3, and the use of
music shake is one more than one. In addition to the low price, Chen
Haohao believes that the traffic generated by offline interaction will
be more real and more realistic than online. However, he also said that
music shake and wide-point communication are not substitutes. The public
number will generally be acquired in different ways. user.
to Chen Haohao, most of the manufacturers of dolls in the country are
in Panyu, Guangzhou. They have cooperated with more than 300 companies
and basically covered all the manufacturers. As mentioned earlier, they
have installed 30,000 machines covering 291 cities in China. They plan
to In 2017, it reached 100,000 units. After that, they will expand to
other game class slot machines.
At present, there are more than
100 public numbers that have been cooperating with the company. The
clients include content entrepreneurs such as Guangzhou Chao Life,
Tongdao Uncle, and New List, as well as the public number of Country
Garden and Honey Bud. The advertising order is tens of millions of yuan,
and the music shakes a certain percentage to extract profits. Chen
Haohao believes that the current public demand is the largest, and small
programs can become their customers in the future.
to the realization of advertising distribution, Le Shake also hopes to
try more ways to cash in the future. When the number of users is enough,
the plan is realized through user operations, and games, e-commerce,
etc. may be tried. At present, the monthly flow is 40 million yuan, and
the payment finance and industrial chain integration business is planned
in the future.
On the team side, founder Chen Haohao has 3 years
of marketing experience in Unilever and Hewlett-Packard. In 2011, he
founded the marketing interaction company Micro-Electronics. In 2015, he
was acquired by a certain company. CMO Xu Deqiang was the general
manager of Sohu's focus on Weihai Station Nantong Station; CTO Yang
Kairan worked in Oracle; business VP Zhang Jiebo is Ping An Insurance