Privacy Policy

Introduction

Welcome to Honey Bump Maternity. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your data. This Privacy Policy explains our practices regarding your personal information when you visit our website.

Analytics and Tracking Technologies

Microsoft Clarity and Google Analytics

We partner with Microsoft Clarity and Google Analytics to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services.

Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for:

• Site optimization and user experience improvements
• Fraud and security purposes
• Understanding user behavior and preferences
• Improving our product recommendations
• Marketing and advertising optimization

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

For more information about how Google collects and uses your data, visit the Google Privacy Policy.

Information We Collect

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• Device Information: Browser type, operating system, device type, screen resolution
• Usage Data: Pages visited, time spent on pages, click patterns, scroll depth
• Location Data: Approximate geographic location based on IP address
• Referral Information: The website that referred you to our site
• Session Recordings: Anonymous recordings of your browsing session (via Microsoft Clarity)

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

1. Understand how visitors use our website
2. Improve website performance and user experience
3. Analyze traffic patterns and popular content
4. Optimize our affiliate marketing efforts

How We Use Your Information

We use the collected information for the following purposes:

• Website Improvement: Analyze user behavior to enhance our content and design
• Performance Optimization: Identify and fix technical issues, improve loading times
• Content Personalization: Understand which products and reviews are most helpful to visitors
• Marketing Analytics: Measure the effectiveness of our affiliate marketing campaigns
• Security: Detect and prevent fraudulent activity and security threats

Affiliate Marketing Disclosure

Honey Bump Maternity is a participant in various affiliate programs. We earn a commission from qualifying purchases made through links on our site. This means:

• When you click on product links and make a purchase, we may receive a commission at no additional cost to you
• Our reviews and recommendations are based on product research and analysis, not commission rates
• We only recommend products we genuinely believe will benefit our readers
• Affiliate relationships do not influence our editorial content or product rankings

Third-Party Services

We use the following third-party services that may collect information:

• Microsoft Clarity: Session recording and heatmap analytics
• Google Analytics: Website traffic and user behavior analysis
• Google Fonts: Web font delivery
• Cloudflare/CDN Services: Content delivery and security
• Affiliate Networks: Product merchant platforms (Phanpy, Spectra, Momcozy, Lansinoh, Medela)

Each of these services has its own privacy policy governing the use of your information.

Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet is 100% secure.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request information about the data we collect
• Correction: Request corrections to inaccurate data
• Deletion: Request deletion of your data (where applicable)
• Opt-Out: Disable cookies in your browser settings or use browser privacy tools
• Do Not Track: You can enable "Do Not Track" in your browser settings

Cookie Management

You can control and manage cookies in several ways:

1. Browser Settings: Most browsers allow you to refuse or delete cookies
2. Opt-Out Tools: Use browser extensions like Privacy Badger or uBlock Origin
3. Analytics Opt-Out: Visit Google Analytics Opt-out

Note: Disabling cookies may affect your experience on our website.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@honeybumpmaternity.com

Website: honeybumpmaternity.com